Marketing Strategist.

Media Marketing Manager.

Growth Partner.

Challenge

Develop a cohesive marketing strategy across multiple restaurant concepts while increasing brand awareness, engagement, and customer loyalty.

Business Goals

• Increase awareness across all restaurant locations
• Strengthen a consistent brand identity across multiple concepts
• Grow qualified foot traffic, reservations, and event inquiries
• Build long-term customer loyalty and repeat visits

Strategy

• Brand architecture for multiple locations
• Story-driven hospitality marketing
• Community engagement and customer interaction
• Event and wedding promotion
• Consistent brand messaging across locations
• Organic content focused on food, experiences, and culture

Execution

• Produced on-site photo and video shoots at each location
• Built location-specific content calendars under one shared brand system
• Ran organic campaigns spotlighting menu items, chef stories, and culture
• Coordinated wedding and private event promotion with the sales team

Results

Key Highlights

Lessons Learned

Consistency across multiple locations requires a shared content system, not one-off posts. Building repeatable templates let the brand scale without losing its voice — and story-driven content built around people, not just plates, consistently outperformed straight promotional posts.

My Role

I led strategy, account management, and creative direction across all Angelina's locations — coordinating photographers and videographers, managing content calendars, and reporting performance directly to ownership.

Gallery

Photography

Locations

Reels & Video

Reporting Period: Combined reporting periods across Angelina's Kitchen locations. January 1, 2026 – May 31, 2026 compared to the previous reporting period.

Challenge

Increase brand awareness, create stronger emotional connections with customers, and position Flash Security as more than a security provider in a competitive market.

Business Goals

• Differentiate Flash from competing security providers
• Build emotional trust with residential and commercial customers
• Generate qualified leads across multiple service areas
• Humanize a traditionally technical, impersonal industry

Strategy

• Humanize the brand through employee and culture-focused content
• Influencer partnerships and brand collaborations
• Geo-targeted advertising campaigns
• Localized marketing across multiple service areas
• Community engagement and customer interaction
• Continuous testing and performance optimization

Execution

• Built an employee- and culture-focused content series
• Secured influencer and brand partnerships to extend reach
• Launched geo-targeted paid campaigns by service area
• Continuously tested creative and messaging to see what drove link clicks

Results

Key Highlights

Lessons Learned

Security is a trust-based purchase — content that showed the people behind the brand consistently converted better than product-only messaging. Localized, geo-targeted campaigns also significantly outperformed one-size-fits-all messaging across service areas.

My Role

I owned strategy and campaign planning, managed influencer partnerships, directed content production, and ran continuous performance optimization across paid and organic channels.

Gallery

Photography

Reels & Video

Reporting Period: January 1, 2026 – May 31, 2026 compared to the previous reporting period.

Challenge

Increase visibility for two luxury waterfront hospitality properties while driving awareness for weddings, events, dining experiences, overnight stays, and seasonal promotions.

Business Goals

• Increase visibility for two waterfront luxury properties
• Drive awareness and bookings for weddings, events, and stays
• Position both properties within a competitive luxury market
• Support seasonal promotions and occupancy goals

Strategy

• Luxury hospitality storytelling
• Wedding and event marketing
• Organic reach campaigns for venue showcases
• Destination-focused content creation
• Cross-property brand positioning
• Community engagement and guest communication

Execution

• Developed cross-property brand positioning and a shared content strategy
• Produced destination-focused photo and video content
• Ran organic campaigns showcasing event and wedding spaces
• Managed guest engagement and inquiries directly through social

Results

Key Highlights

Lessons Learned

Guests buy the experience before they buy the stay — visual storytelling of the venue and destination consistently drove more inquiries than direct offers. Managing guest messages directly through social also created a meaningful, measurable channel for bookings.

My Role

I led content strategy and brand positioning across both properties, managed guest communications, and directed photography and videography to support event and hospitality sales goals.

Gallery

Photography

Reels & Video

Reporting Period: Combined reporting periods across Oyster Point Hotel and Molly Pitcher Inn properties. January 1, 2026 – May 31, 2026 compared to the previous reporting period.